Tools To Unleash The Best In You
Purple Cow – Transform Your Business by Being Remarkable by Seth Godin
On the back of it it says: Your product will only survive in a crowded marketplace if you stop advertising and start innovating.
This is a must read!
Fashionpedia by Fashionary
This is a book every designer and apparel startup entrepreneur should have in their studio! As they describe the book – The ultimate fashion bible. Fashionpedia is a visual fashion dictionary covering all the technical terms from style to materials to production with illustrations and infographics.
The 22 Immutable Laws of Marketing by Al Ries & Jack Trout
It it was it sais in the title. Follow the 22 laws and have a winning brand. A classic book in the marketing segment, quick read, that you will pick up over and over again.
Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne
Find your niche and dominate it. Going into a “busy” market will mean less atention and less customers. I strongly recommend this book to not only sportswear brand startups but anyone that’s thinking about starting a company.
Steal Like An Artist by Austin Kleon
Want to boost your creativity? Read this book! If you steal from one artist it’s stealing, but if you steal from 100 artists it’s called inspiration and reasearch. Nothing is original and what makes the work yours is the remix and the YOU seasoning you add to it. All the best artist steal😃
The One Thing by Gary Keller & Jay Papasan
This book is a must read not only for business purposes but for your entire life. The title says it all – mutitasking doesn’t work, focus on one thing at a time.
Let My People Go Surfing by Yvon Chouinard
This is the book that inspired me to start my first brand. I really resonated with the fact that you can run a clothing business your way. It’s a fantastic example of how you can live a life doing things you love and working with things you are passionate about. The Patagonia “purpose” is much bigger than just some clothes. They inspire and motivate for more sustainable businesses.
Domain, Web Host & E-mail
One.com is a reliable web host where you can choose from 250 top level domains and unlimited sub-domains. They have a website builder, a webshop solution, and it is very easy to install WordPress. You can have unlimited e-mail addresses and you can get started at an affordable price. We have been using one.com for 10 years.
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