How are you going to do it and Who is going to do what?
By this point you already have a somewhat clear vision of what the brand should be about and who the ideal customer is. Now you just need to figure out how you are going to do it and the size of it all. If you are the creative type you will probably focus on the product and everything that has to do with it, but of course the other side needs attention too, and that’s the business side.
Figuring out which business entity suits best for your company should be fairly easy:
- Sole proprietorship and partnership
- Limited liability corporation
And you also need to think about taxes. Contact a lawyer or google a little and see which of the above setups would suit your business needs.
You can either start small, with one product or you go big and you do a whole collection. Starting small lets you get going with a smaller budget and of course the big bang needs a bit more financing from investors, crowd funding etc. If you go the investor route, you’ll have to give away a big chunk of your company, which you might regret later on. On the other hand it can accelerate your project. Make sure you know the pros and cons with going small, going mid size and going full on with a whole clothing range.
When you register your business you need to have a name. Your brand name will have to identify with the brand. It’s good if it’s easily pronounced, and preferably internationally too, and it should correlate to the brand image in general. If you will only sell online it would be good if there is a free domain name. It will be easier for people to remember your name if it’s the same as the website address. The name of the company can be different from the name of your clothing brand or trademark, make sure you know the differences.
There are no right and wrongs in starting a clothing brand, the most important is that you stay true to yourself and your vision, you have fun along the way and that you learn from your mistakes.
If you are a designer find a good business partner, and if you are a business person find a good designer. No one can do it all and you shouldn’t. It’s better to focus on your strengths than to do everything half assed. So what competences do you possess and what do you need to outsource? What are you good at and what do you most enjoy doing? If you are not working in the clothing industry, it’s time to start making some phone calls and get on the networking because you need to meet the “right” people. Find a great designer that “speaks the same visual language” and let him/her get going on the design, sourcing and production. Find that amazing photographer that you admire and let him take the pictures. You can do it all by yourself, but that is going to take you much longer and you will for sure make a lot of mistakes along the way. Starting a clothing brand will have you wear many different hats and that’s the beauty of it too. There are no right and wrongs in starting a clothing brand, the most important is that you stay true to yourself and your vision, you have fun along the way and that you learn from your mistakes.